Most TikTok sunscreen content is accurate. The misinformation gets the attention.
A spectator applies sprayable sunscreen at the French Open tennis tournament in Paris on June 1. (James Fearn/Getty Images)


Skepticism of sunscreen, which has long alarmed dermatologists and health care experts, is relatively rare on TikTok.

But a small number of videos pushing misinformation about sunscreen received a disproportionately high share of likes, shares and comments on the platform, suggesting that anti-sunscreen views resonate strongly with some users, according to a new study published Thursday.

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